The secret is: keyword research. Doing the right keyword research can land you a sweet spot on the first page of Google. That's great, but what if you don't even know what a keyword is? Here is a simple explanation. Think of it this way. A key unlocks a door. It allows people to get in to see what's on the other side of the door. This is the same way a key word works. You have the key to unlocking potential traffic to your website by using the right words.
Here is an example. Suppose your company is selling dog supplies. The basic key word that describes what your company sells would be "dog". If you were to type in the search term "dog" on Google, you would see that it is an extremely popular search term. That is good. It means lots of people are interested in the term "dog".
Take a look again. Look at the number of ads that are being shown for "dog". There are page after page of ads, so even though the word "dog" brings great results, where do you think your new blog will wind up in the search rankings with all of that competition? Unless you pay for your ranking through Google pay per click then most likely you will never see it on page one of Google, at least not for years to come. You will not get any traffic to your business blog in the beginning at all using the search term "dog".
If that's the case, is there no hope? Not at all. Start to think about all of the specific dog supplies your company sells. Does your company sell organic dog food, or organic dog biscuits? Do you sell diamond studded dog leashes or Irish Setter training books? Can you see where you can go with keywords now? You will get much more traffic to your business blog if you use what are called "long tail keywords".
Instead of just using the term "dog", you have now added more specific key words like "Irish Setter training books" and "diamond studded dog leashes". When you go back into Google and type in these specific search terms, look at the number of search results up in the corner. With less competition, you will have a greater chance of getting your blog on the first pages of Google than when using the broader key word, "dog".
There are both free and paid tools available on the Internet to help you determine which keywords would be best for you to use. One of the best free tools is http://www.freekeywords.wordtracker.com It's easy to use and will provide you with a huge list of potential keywords you can use for driving traffic to your business blog.
And now I would like to invite you to claim your free instant access to my report on How to Drive More Qualified Traffic to Your Blog so you can learn more valuable tips for getting better blog traffic. Visit http://www.qualityblogtraffic.com
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